About NSG
The Organisation Behind
UK Sports
Nolan Sports Group is a UK-based sports promotion and media company focused on developing exciting live events, strong sports brands, and modern digital content.
Founded by Will Nolan, NSG is the umbrella organisation behind a growing portfolio of combat sports and live event productions — bringing together talent, venues, and audiences in a way that creates lasting impact.
"Build powerful event brands, create unforgettable live experiences, and grow a modern sports media platform."
What We Do
Our Core
Capabilities
From high-energy live events to long-term brand growth — NSG delivers across the full spectrum of sports entertainment.
Event Promotion
Producing high-energy live sporting events with professional production values, strong branding, and unforgettable fan experiences.
Sports Media
Creating engaging digital media content, athlete promotion, and event storytelling that builds audiences and drives commercial value.
Brand Development
Building scalable sports brands designed for long-term growth — identities that athletes, fans, and partners want to be part of.
Partnerships
Working with sponsors, venues, and athletes to create mutually beneficial commercial opportunities that drive shared growth.
Featured Event
Submission Grappling
Our Events
A fast-growing professional grappling event showcasing elite athletes and exciting matchups. Built around strong production, athlete opportunity, and fan experience — Valhalla is establishing itself as a standout show within the UK grappling scene.
Elite Athlete Showcases
High-level matchups designed to elevate athletes and deliver compelling viewing for fans.
Premium Event Production
A polished live event experience with strong visual identity and professional event-night energy.
Audience-Led Growth
Built around fan experience and community engagement to grow a loyal and expanding audience base.
Our Vision
A Recognised
Multi-Sport
Business
Nolan Sports Group aims to become a recognised multi-sport events business in the UK, developing high-quality sports entertainment across multiple disciplines.
With strong foundations in combat sports, NSG plans to expand into new sporting events, media projects, and commercial partnerships — building a platform that serves athletes, fans, and partners for the long term.
Expanding beyond combat sports into new disciplines and live formats across the UK.
Growing a digital media platform that tells compelling, audience-driven sports stories.
Developing commercial partnerships that create genuine value at every level.
Becoming a recognised name in UK sports entertainment and event promotion.
Get Involved
Partnership
Opportunities
We welcome enquiries from sponsors, venue partners, athletes, media companies, and event collaborators looking to grow alongside a modern UK sports brand.
Sponsors
Brand exposure through premium event environments and targeted digital storytelling.
Venue Partners
Collaborative event delivery in high-energy, professionally produced environments.
Athletes & Talent
Performance opportunities within events built to help talent grow their profile.
Media & Collaborators
Strategic partnerships for reach, content production, and audience expansion.
Current & Potential Partners
Get In Touch
Let's Work
Together
For partnership, media, or event enquiries — we'd love to hear from you. Whether you're a brand, venue, athlete, or media company, NSG is open to conversations that create mutual value.
Send An Enquiry